Photo
Food, rooms, people and places, shot for your website, menus and socials. Every image is colour graded, licensed for use anywhere, and filed in your library.
Isle of Wight. Photo, video, web and AI.
Food, drink and hospitality, filmed for brands that care.
Ten years telling the stories of great food, drink and the people behind it. Now I build the websites and the AI tools that put those stories to work.
Lately I’ve been filming for Visit Isle of Wight, Robert Thompson, Hornbeam Cookware, The Albion, Red Funnel, Muck Boots, Wight Whiskey, Charnwood and Big Green Egg.
Reuben Mowle(02)About
About
Reuben
I’m Reuben Mowle, a filmmaker and photographer on the Isle of Wight. For ten years I’ve made films and photographs for brands and people I believe in, and since 2024 I’ve worked exclusively with food, drink, hospitality and lifestyle.
I started out filming anything and everything to get my break. A decade on, I know exactly where my passion sits: telling the stories of great food, drink and the people behind it. Every project gets the same care, attention and craft as the last, because I never forget where I started.
From sketch to screen.
Three projects from this autumn. Each one starts here as a pen sketch traced from a real frame, and turns into the footage as you scroll.
Wide. Keep the runner small and let the cliffs do the work.
Visit Isle of Wight
This year I’ve been filming the island for its tourism board. Around 1,500 photos and clips have gone into their team library, and one run across the island became their newest social reels: 30 and 45 seconds, vertical and landscape.
Watch the full reelRobert Thompson, Warren Farm
A day on a Freshwater dairy farm for chef Robert Thompson. It became 198 graded stock clips, a 48 second reel, a six-slide carousel and a grid, all waiting in his library. The grade I built for this shoot is now my house look.
Same frame. Left is the camera, right is the finish.
See the project
Camera
House grade
Hornbeam Cookware
Hornbeam makes cast iron skillets in Britain. One October shoot became an apple tart reel, three recipe reels and a highlight film, each cut vertical and landscape, plus 427 stock clips for their library.
Open on the finished dish, then show how it got there.
Overhead shots get turned, never cropped.
Always end on the logo.
The Albion, Freshwater Bay
I film the banners that run across the top of The Albion’s website, the latest one this June. Every photo and clip from each shoot goes into their own library, so when the team searches for fish and chips, there it is.
Website banner, June 2026.
See the projectPhoto, video, web and AI.
Most clients start with one and end up with all four. It usually goes like this: a business asks me for a new website. The site needs new photos and film, so I shoot them. All that footage needs a home, so it goes into their own library. Then, with everything in one place, we look at what they’re paying for and where AI can save them money.
Video
Website banners, brand films and reels, planned shot by shot and graded in my house look. I can film on the same day as the photos, so one shoot covers both.
Web
Websites built around your own photos and film. I design yours first, so you can see it before you decide. Once it’s live you change it yourself in the Client Hub by typing what you want.
Isle of Wight Advertising
AI
Everything I shoot lands in a private library in your brand. You can search it, share it, and ask ChatGPT or Claude to find “the sunset shot on the terrace”.
Then Slash & Gain looks at the rest of the business: the software you pay for every month, what AI can now do instead, and how much that saves. The first call is free.
Testimonials(06)Real Feedback
Testimonials
“My first photoshoot was with Reuben. I was pretty nervous about it, but instantly upon meeting him I felt relaxed and had an absolute blast during the shoot, and the pictures turned out incredible. I’ve had multiple photo and video shoots with him since and cannot recommend him highly enough. He knows how to capture moments and make people feel at ease, so the pictures look authentic. His skill and expertise shine through his work.”
Liam Burke
“What a guy! Truly amazing. We’ve only worked with Reuben once but I’m sure we will work together again very soon. He has a great sense of humour and makes his outstanding work seem easy.”
Ben Cooke
“Brilliant, refreshing and super creative. Very easy to work with and has a unique gift in turning even the most standard subjects (like a chimney flue) into something spectacular. Would have no hesitation in recommending.”
Ced Wells
Director
“We worked with Reuben for professional business shots and a video business card for our catering company. He brought his own equipment, set up and worked seamlessly alongside me in the kitchen and with the guests we invited. The outcome was brilliant and exactly what we needed. We will continue to use Reuben for any photo or videography in future.”
Seasoned Kitchen
Catering Company
Project Pricing(09)Custom Quotes
Pick Plans.
Custom Options
Transparent
Photo & Video
Retainers
£90/Hour
Hourly plan
Perfect for one-off projects with clear pricing and no surprises.
- Unlimited royalty-free licence (use anywhere, forever)
- Pre-shoot creative direction & planning
- Stock library access from every shoot
- Professional audio capture and lighting setup included where needed
- Colour graded & ready to use
- Content optimised for web, social, and ads
£100/Per Hour
Hybrid Shooting
For brands that demand exceptional photo and video coverage with great continuity. Captured by an expert hybrid shooter, with a dedicated photographer included.
- Comprehensive photo & video coverage
- Seamless capture of stills and cinematic footage
- Polished visuals with a consistent, premium finish
- Royalty-free licence for life
- Music licensing included
- Colour graded and ready to post
- Stock library of every asset from the shoot
- Optimised for web and socials
- Up to 60% more content generated per shoot
Custom/retainer
Retainer
An ongoing partnership for brands shooting regularly. Locked-in availability, priority turnaround, and rates that come down considerably versus one-off work.
- Significantly reduced rates compared to hourly
- Priority booking and faster turnarounds
- A consistent visual style across every drop
- Exclusive-rate access to the Isle of Wight Stock library
- A planned content calendar, shot in efficient batches
- Everything in Hybrid Shooting, on an ongoing basis
Help Center(11)Clarifications
FAQ.
Clarifying deliverables before they begin, with real process and great communication.
01What services do you offer?
Film, photography, content creation, and creative direction for food, drink, hospitality and lifestyle brands. I work end-to-end, from creative direction and planning through to shoot, edit, grade and delivery.
02What is your typical turnaround time?
Most shoots are turned around within 2–3 weeks of capture. Express turnarounds (24–72h) are available for content-led campaigns where speed matters.
03Do you only work in film and photo?
No, I also help with brand strategy and creative direction. Many projects begin with concept work before we ever pick up a camera.
04Can you handle a whole project, start to finish?
Yes. I can craft the visual direction, capture the assets, and oversee the final build, whether that’s a campaign, a launch film, or a brand refresh.
05Do you offer retainer arrangements?
Yes, recurring retainer packages are great for brands shooting consistently. Use the retainer calculator to estimate.
06What’s your process like?
A short discovery call, written treatment, agreed budget & timeline, then shoot & edit. You get clear deliverables at every stage so there are no surprises.
Let’s make something worth watching.
Tell me about the place, the food or the people. I’ll come back with a plan for the film.