The first time I met Ced Wells on a video shoot was in the factory at AJ Wells and Sons, gearing up to film a small promo for the toasting forks that go with their wood-burning stoves. Little did I know that Ced and his brothers at AJ Wells and Sons, Charnwood and Vlaze were testing whether I would be a good fit for their videography across all of their businesses. If I had known, I would probably have been more nervous.
The shoot was a great success, Ced gave me some encouraging feedback, and I started to understand the brands. That was in 2019, and we have worked closely together every year since. It has been a privilege to work with a company of that size and produce their visual media across all of their platforms.
While creating content for their social media, we visited two social media influencers and created this cinematic fireplace film. It was produced over a few days, the influencers were thrilled with what we made, and it went on to get millions of views and reach people all over the world. It was such a joy to create, and I appreciate the freedom to express myself in the edit. Ced, Hugh and the rest of the brothers at AJ Wells are not just clients now but good friends, and it all started with a toasting fork. Thanks guys.